About Jeb Kratzig
_{General Manager}

Jeb A. Kratzig is a general manager with nearly twenty years of leadership experience in high-volume retail operations. His leadership is rooted in accountability, structure, and trust, which build environments where employees can meet expectations and achieve consistent results. Over the years, he has managed multiple stores, supported the growth of team members into leadership positions, and improved profitability through careful planning and reliable execution. He is respected for stabilizing underperforming teams, developing talent, and sustaining strong performance in demanding retail settings.

Born in 1978 in Bellingham, Washington, Jeb became active in sports. He was named the 1996 Bellingham Herald Football Player of the Year and earned All-State Quarterback honors in 1997. These achievements reflected his commitment and discipline, which have stayed with him throughout his personal and professional life.

In 2008, he entered the grocery and retail industry. Within a year, he moved into a leadership role and began building his reputation for strong team results and operational stability. Starting in Washington and moving into roles in California, he learned to manage different challenges, from local labor markets to varied customer demands. Each step gave him experience leading employees and ensuring operations stayed on track.

Since 2014, Jeb Kratzig has been serving as a General Manager. Today, he manages a large retail store in Cathedral City, California, where he leads a workforce of more than 90 employees across multiple shifts. His role requires careful scheduling and coordination, along with the ability to communicate expectations through several layers of leadership. Working closely with assistant managers, senior crew members, and floor leads, he ensures that every part of the operation stays aligned with store-wide goals.

One of Jeb’s strengths as a leader is his ability to integrate multiple departments into a system. Instead of allowing departments to function in isolation, he maintains strong communication across the operation, removing barriers and keeping teams connected. This approach helps stores remain efficient and steady, even during busy seasons or unexpected challenges.

Team retention has been a consistent measure of his success. His stores have repeatedly shown lower turnover compared to national averages. His emphasis on presence, trust, and accountability is a key reason. Over the course of his career, he has promoted more than 15 employees into leadership roles. He believes in recognizing potential early, offering clear coaching, and guiding employees with direct expectations. His focus has always been on long-term development, not short-term fixes.

Operational discipline is also a significant part of Jeb’s career. He is process-oriented and works directly with inventory management, wage models, seasonal ordering, and merchandising. By refining shift schedules to match customer traffic and improving inventory accuracy, he has reduced waste while increasing efficiency. He also applies quarterly performance data to mid-range forecasting, strengthening labor planning, and ensuring smoother operations during high-volume periods.

Coaching and conflict management are areas where he is especially effective. He communicates clearly, addresses issues early, and makes decisions based on reasoning rather than emotion. His feedback is tied to performance goals and operational needs, and he combines real-time corrections with scheduled development conversations. He also trains employees in de-escalation techniques, preparing them to respond to customer concerns calmly and professionally.

In 2017, Jeb was recognized as Captain of the Year, an honor reflecting his operational success and ability to strengthen teams. He was nominated for the award multiple years, showing the consistency of his impact.

Retail operations are often unpredictable, yet he has shown the ability to keep systems steady without overcomplicating them. He sets clear standards, trusts employees to meet them, and supervises without micromanagement. This balance ensures accountability while giving teams ownership of their work.

Outside of his career, Jeb lives in La Quinta, California, with his wife, whom he married in 2016. He maintains a fitness routine centered on strength training and closely follows college and professional football, supporting the Washington Huskies and the Seattle Seahawks.

Through his career, Jeb Kratzig has demonstrated that strong leadership is built on accountability, structure, and trust. His steady approach to operations, team development, and systems management continues to shape how his teams perform and grow in the retail industry.

.